Numerous times I have been contacted by businesses who want to work with Skogrand PR Solutions to promote the fact that they are celebrating an anniversary. While an anniversary can be an occasion to obtain media coverage based on what your company has accomplished and to promote your vision of the organization’s future, there…
One tactic that can be very effective in obtaining media coverage for your company or client is conducting what’s called a newsmaker survey, and then pitching the survey results to reporters for potential news stories. To illustrate this tactic, I’ll share with you a campaign that I worked on at Thrivent Financial. Even though Thrivent…
In my public relations career, I have found that meeting reporters in person helps tremendously in securing future media placements down the line. Think about it — just like any human interaction, we are more likely to trust someone whom we have met in person compared to someone we have never met. One public…
At one point in my public relations career, I worked for Thrivent Financial, where a key initiative that I worked on was publicizing the organization’s investment expertise. Given that it’s important to meet reporters face to face whenever possible, I decided to coordinate a media tour in New York with one of our top…
An analysis of the classic crisis communications case study, the Johnson & Johnson Tylenol crisis, was the most popular post on the Skogrand PR Solutions Blog this year. Here’s a look at the top 10 most popular posts on this blog in 2017: Public relations case study: Johnson & Johnson Tylenol crisis Just how…
Everyone knows that retail needs to transform to survive — but what does the store of the future look like? At a recent Minnesota Interactive Marketing Association event at Rocket55, retail consultant Chris Walton described the store of the future as “one hell of a swingers party.” Walton explained his analogy by sharing who…
The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As president, Pettice will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community. With Huffington Post citing 2017 as “Year of Women” and on…
While this year’s Minnesota Search Engine Marketing Association (MnSearch) Summit didn’t feature Rand Fishkin, the nearly 400 attendees were treated to another outstanding keynote speaker with a Moz connection: Cyrus Shepard, founder of Fazillion. Shepard, the former director of audience development at Moz, wowed the crowd with his personal harrowing story of fighting giardia and…
The Minnesota Search Engine Marketing Association (MnSearch) presents its fourth annual MnSearch Summit June 23 at the St. Paul RiverCentre. The Twin Cities’ most forward-thinking digital marketing event convenes attendees from around the country and an elite lineup of keynote speakers from companies like Google, Facebook, LeadPages, Microsoft, and Moz. The Summit addresses the most…
Skogrand PR Solutions Chief Communications Officer Brant Skogrand, APR, MBC, CPPM, has joined Rocket55 to launch a public relations division for the agency. Read more about Brant’s move on the Rocket55 website.