By Danijela Krstic A 30-second ad spot in the Super Bowl earlier this month cost approximately $5 million. According to Nielsen Media Research, this number has gone up almost every year since 1995 (with the exception of 2009). Despite this ridiculous cost, companies and organizations have been more than willing to shell out the cash…
By Danijela Krstic In the second quarter of 2017, Delta’s 23,000 flight attendants will be put through mandatory diversity training. The airline’s executives went through the training last year, and following some PR issues onboard their flights, Delta has expanded the program. The rise of social media has made it easy for stories to…
To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…
To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the 1982 Tylenol recall represents the epitome of crisis communications. At that time, Tylenol was a very important product to its manufacturer, Johnson & Johnson. Tylenol represented 33 percent of the company’s year-to-year profit growth and outsold the next four leading…
By Danijela Krstic A group of approximately 50 public relations professionals gathered at a recent Minnesota PRSA event hosted by Exponent PR in downtown Minneapolis to hear a panel of experts speak about their experiences with food marketing and communications. The diverse panel featured four experts from different areas of the food industry: Kieran…
Now that we’ve wrapped up a blog series on when to do media relations, let’s take a look at measuring media relations success. As measuring media relations isn’t an exact science, communicators often have debated appropriate metrics. Some don’t quite cut it, such as advertising equivalency and the use of multipliers. So in 2010,…
By Danijela Krstic Commonly known across the marketing world are the “four Ps” of marketing, or the marketing mix. They consist of products (or services), the price of those products, promotion, and place (distribution). While advertising has a very clear place in the promotion part of the marketing mix, the role of public relations can…
By Kate Makowski I remember when it became taboo to not have a Facebook account. “Wait what? You don’t have a Facebook? How do you live?” Social media has secured its spot as a cultural staple. It was only a matter of time before it became relevant to professional networking, too. Just this month, I…
Guest post by Ron Dod, Cofounder and CEO, Visiture.com Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have a strong…
By Kate Makowski Good leadership. Though usually necessary to a thriving work environment, it is often undervalued and hard to define. Solving the issue of inadequate or absent leadership is tricky. In many cases, a team lacking leadership may not even know what types of leadership tactics best suit their needs, or they don’t know how…