While media coverage and influencer mentions can produce tremendous benefits for an organization such as third-party credibility and visibility, many entrepreneurs are unsure of the appropriate steps to take. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, a new book by public relations veteran Brant Skogrand, APR, MBC,…
By Kleio Vrohidis Every day on my daily route to work or class, I pass a Starbucks. This particular Starbucks location is appearance-wise no different from any other. However, it is unlike one I have seen before. From about 7-11 a.m. there is an immense amount of traffic clogging the Starbucks parking lot and surrounding…
By Kleio Vrohidis In my last blog post, I discussed the way algorithms function on social media to display content to users, as well as how brands can use those algorithms to make their content viewed by more users. To contribute to this system, it is important that brands have knowledge of how to create…
By Kleio Vrohidis Social media has become a staple for brands aiming to draw in specific audiences, advertise a product or make others aware of their brand. Most social media platforms have an algorithm that they follow to enable users to see specific posts/pages that are of their best interests. This being said, it is…
By Kleio Vrohidis Staying up to date with trends is a struggle many brands run into, especially in today’s society when fads become popular for only short periods of time. It’s necessary that companies weigh the importance of certain fads and know when to alter something in their brand. One of the more recent fads…
By Kleio Vrohidis Through my experiences writing blog posts, I have highlighted a series of campaigns that act as a guide for those in the process of starting their own. However, looking at a collection of marketing campaign fails can provide lessons to those in the public relations industry. Pepsi In 2017, Pepsi released an…
By Kleio Vrohidis Online shopping utopia Amazon has taken the world by storm. People choose to order from Amazon because of the convenience and efficiency. Who else can offer free shipping for nearly anything within a matter of days? Well, the popular brand is starting to gain competitors. Read further to see how brands are…
By Kleio Vrohidis Children’s movies are more than simply an entertaining adventure; public relations professionals can gain advice from watching Pixar movies, specifically. Here are five Pixar movies that express public relations skills. “Toy Story 4”: Pixar’s new movie from the “Toy Story” series revolves around the main character, Woody, and his other toy friends…
By Kleio Vrohidis As a student aspiring to a career in public relations, it is essential to me that my future employer, of any level (on-campus job, internship or career-level), has values that align with my personal morals. I and others find this necessary because it enables people to be more passionate, dedicated and involved…
By Kleio Vrohidis The transportation industry has changed in the last decade largely due to apps like Uber and Lyft. However, a new system of transportation has changed the way people get around: electric scooters. One notable company, Bird, launched in 2017. By having an app on their phone, qualified users (18+, with a valid…