By Kleio Vrohidis Throughout my last blog posts, I have introduced some of the reasons behind the decline in physical newspapers. From the transformation to online, newspapers have been looking for ways to gain revenue after the decrease in ad sales. One of the ways they have begun to combat this issue is to create…
Guest blog post by Edwin Deponte Public relations is one of the most powerful ways you can jump-start sales. And while results still vary from case to case (especially since it’s hard to measure the direct impact of public relations on sales), good and well-placed press releases also have the potential to increase your company’s…
By Kleio Vrohidis In response to Craigslist eliminating a large portion of advertisements and revenue for newspapers, as seen in my last blog post, many newspapers resorted to shutting down in order to save money on production costs. While Craigslist played a role in the diminishing income for newspapers, other reasons contributed to the decline…
By Kleio Vrohidis In the beginning of the news industry, advertisements were the largest income source for newspapers. This was the way production costs like printing were paid for. However, one website changed the future of how news is gathered. Craigslist started in 1995 as an email distribution service that was sent around one’s network,…
Guest blog post by Edwin Deponte In the Philippines, web design companies have always been a need for most companies these days. This is because more and more people have been using the internet for countless reasons – whether it may be for social media, for shopping, or to simply look for the latest products…
By Kleio Vrohidis Globally known child arcade Chuck E. Cheese’s is on people’s radar more than ever recently. Famous YouTuber Shane Dawson recently made a conspiracy theory video where Chuck E. Cheese’s was one of the highlights. With over 20 million subscribers, Dawson’s video received nearly 35 million views, and counting, on his latest video…
By Kleio Vrohidis It is common to experience requests to take consumer surveys, typically at the end of a receipt. These surveys often entail a short questionnaire and often come with some sort of reward, either a percentage off of your next purchase or a free item. However, these surveys are sometimes used to review…
By Kleio Vrohidis Music festivals often portray a sense of euphoria; people attend in hopes of meeting others with the same musical tastes, gaining a better sense of culture, or even taking cool Instagram pictures. Those who attended the Fyre Festival had these hopes and many more in mind before their arrival, however the experience was…
By Kleio Vrohidis Concepts from the #MeToo and #TimesUp movements have been in place for many years, however nationwide involvement has begun to shape the movements into a political issue. One of the industries impacted has been advertising. Adweek mentioned in one of their articles, “‘I think [sexism] is baked into almost every industry,” one female…
By Kleio Vrohidis Social media platforms have increased the chances of brands going viral. YouTube is specifically known for viral challenges due to the easy access to videos and tags/keywords. As mentioned in this previous blog post, going viral can be an excellent way for brands to gain exposure; however, there are instances where going viral…