By Kleio Vrohidis Nike is on a roll. Just hours after USWNT won its fourth Women’s World Cup title, the company released an ad celebrating the team. By taking a stance in line with its values, Nike has succeeded where others haven’t. Nike’s recent ad campaign has proven to be far more successful than the…
At the 41st annual Minnesota Public Relations Society of America (PRSA) Classics Awards, Katie Huggins of Best Buy received the Rising Star Award (formerly known as the Young Professional Award). 1. Tell us a bit about your public relations experience so far. I joined the Best Buy PR team three years ago after graduating from the…
By Kleio Vrohidis In a previous blog post about five movie quotes that can offer advice or jump-start your PR campaign, I discussed that inspiration can come from various platforms. In addition to movie quotes, song titles can also offer advice for PR professionals to kick off their campaign process. These five song titles may…
By Kleio Vrohidis Public relations is a term many people seem to understand, but has a few misconceptions or myths surrounding the industry. Here are five myths about public relations that may clarify any misunderstandings someone may have. All publicity is good publicity. While it is generally seen as a good thing to be covered…
By Kleio Vrohidis Media providers like Netflix, Hulu and Prime Video have taken over the television industry as they each offer thousands of popular TV shows and movies. Each platform is subscription-based; consumers can pay anywhere from $5 to $40 a month for a plan that can be accessed online or through an app. Many…
By Kleio Vrohidis Social media has become a necessary tactic for brands to market themselves to their audience. However, with so many platforms, it is difficult to know which platform your brand should focus on to reach a specific audience. In addition to this, specific features within platforms can be beneficial to different users. Facebook,…
By Kleio Vrohidis While public relations inspiration can be found in many places, take a look at these movie quotes when working on your next campaign or project. 1) “I’m gonna make him an offer he can’t refuse.” – The Godfather, 1972 This iconic quote from the classic film “The Godfather” sheds light on working…
By Kleio Vrohidis A CEO’s job description does not include all required criteria to build and maintain a well-liked brand. One main aspect of criteria that is missing is having a personal brand. Research has shown that consumers are more likely to respond positively to a brand if they know their CEO is influential and…
By Kleio Vrohidis Facebook has launched a feature that encourages philanthropy and donating. Facebook users, about a week before their birthday, can decide if they want to choose a nonprofit organization to essentially sponsor, and raise money through their social media friends. The system that launched in 2017 has enabled over 750,000 organizations to gain…
By Kleio Vrohidis The college admissions scandal has been frightful for many people involved: the offenders, admissions departments for colleges and those in close connection with the offenders. In one famous case involving Lori Loughlin and her daughters, the brands they have worked with were faced with trouble as the scandal was released in the…