By Kate Makowski I remember scrolling through my Facebook feed this past semester, and seeing posts about a high school friend covering the terror attacks in Brussels, Belgium. Her name is Hanna Knutson, and she was there on March 22, reporting from the Brussels airport. Apart from the sadness and shock over the attacks, I…
By Kate Makowski Last week Joe Truncale, CEO of the Public Relations Society of America (PRSA), visited Minnesota chapter members in downtown Minneapolis. Spong PR hosted the event. In his presentation, Truncale explained what he had learned about PRSA’s infrastructure after becoming CEO, and discussed upcoming changes in the organization. His most important learnings were: the areas…
By Kate Makowski At MnSearch‘s “Challenging the Assumptions in SEO & SEM” event last month, Ryan Berkness (founder of PR Caffeine) and Claire Wyatt (senior analyst of measurement and activation at Ovative/group) addressed pressing search engine marketing issues. Berkness and Wyatt used their personal speaking styles to relay their brand’s ideas. Berkness, with an engaging…
At some point in the press release development process, you’ll want to think about where to send press releases. After all, you want to ensure that your press release lands in the hands of the appropriate media contacts who can help you communicate with your target audience. So what’s the best way to do that?…
Independent public relations/social media/search engine optimization consultancy Skogrand PR Solutions is looking for an intern. You would be working with Brant Skogrand, APR, MBC, the 2012 president of Minnesota PRSA and 2013 chair of the PRSA Midwest District. Brant has more than 20 years of experience on both the agency and corporate sides of public…
Guest post by Tyra Baumler of Tessera Design There is so much that goes into making a great logo, but I’m not here to discuss the process as much as I am here to judge the end product. There are two ideals that most great logos achieve and they are: Keep it clean. Make it…
In an environment where brands connect with consumers in many avenues, omni-channel marketing has become more than just a new buzzword. To get a feel for what omni-channel marketing really means, panelists at a Minnesota PRSA event today shared examples of brands that are doing it well. Take Domino’s Pizza for instance. “They are more…
Despite the many changes in media relations over the past few years, there are core aspects that still are important. Writing. Knowing the intricacies of one’s client or company business. Relationships. Michael Walsh, ABC, APR, MBC, Vice President, Public Relations for U.S. Bank Wealth Management; Roman Blahoski, Director of Global Communications for Ecolab; and Tammy Nienaber, Director…
By Megan R. Auren At this month’s Small Business Advisory Board (SBAB) luncheon more than 80 industry professionals gathered for an afternoon dedicated to discussing effective marketing. Speakers Ryan Berkness of PR Caffeine: Home of EspreSEO, Larry Davis of Fox Tracks Marketing Solutions, and our very own Brant Skogrand of Skogrand PR Solutions presented on the five stages…
By Aliki Vrohidis In January we mentioned widening the breadth of your public relations strategy by creating media materials beyond the press release. One of the Skogrand PR Solutions recommendations was to use bylined articles to increase media coverage. Additionally, the use of thought leadership is a growing trend for public relations, becoming an integral part…