To be persuasive we must be believable. To be believable we must be credible. To be credible we must be truthful. – Edward R. Murrow, 1963 Fake news has infiltrated our culture faster than a breaking story, and according to Weber Shandwick experts speaking at a recent Minnesota PRSA event, the traditional media is partly…
Guest blog post by VAAM.com Before, it seemed impossible to measure the impact of public relations. Even measuring the result of press release distribution seems a daunting process. Why do you think we need to measure the impact of distributing releases? In the era of digital age, everyone can write a release. It is…
According to the Public Relations Society of America (PRSA), public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Further explaining public relations, PRSA says that “public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to…
Numerous times I have been contacted by businesses who want to work with Skogrand PR Solutions to promote the fact that they are celebrating an anniversary. While an anniversary can be an occasion to obtain media coverage based on what your company has accomplished and to promote your vision of the organization’s future, there…
One tactic that can be very effective in obtaining media coverage for your company or client is conducting what’s called a newsmaker survey, and then pitching the survey results to reporters for potential news stories. To illustrate this tactic, I’ll share with you a campaign that I worked on at Thrivent Financial. Even though Thrivent…
In my public relations career, I have found that meeting reporters in person helps tremendously in securing future media placements down the line. Think about it — just like any human interaction, we are more likely to trust someone whom we have met in person compared to someone we have never met. One public…
At one point in my public relations career, I worked for Thrivent Financial, where a key initiative that I worked on was publicizing the organization’s investment expertise. Given that it’s important to meet reporters face to face whenever possible, I decided to coordinate a media tour in New York with one of our top…
An analysis of the classic crisis communications case study, the Johnson & Johnson Tylenol crisis, was the most popular post on the Skogrand PR Solutions Blog this year. Here’s a look at the top 10 most popular posts on this blog in 2017: Public relations case study: Johnson & Johnson Tylenol crisis Just how…
Everyone knows that retail needs to transform to survive — but what does the store of the future look like? At a recent Minnesota Interactive Marketing Association event at Rocket55, retail consultant Chris Walton described the store of the future as “one hell of a swingers party.” Walton explained his analogy by sharing who…
Skogrand PR Solutions Chief Communications Officer Brant Skogrand, APR, MBC, CPPM, has joined Rocket55 to launch a public relations division for the agency. Read more about Brant’s move on the Rocket55 website.