By Aliki Vrohidis A common question I receive from family, friends or potential clients is, “What does a PR professional do?” It’s one I’ve found difficult to answer but necessary for others to understand. The difficulty of this question comes from the many hats a PR professional wears. Responsibilities and tactics vary by industry and…
By Aliki Vrohidis America is thought of as a large melting pot. Different races, ethnicities and cultures come together, sharing ideas and intermixing values. In regards to communications, though, a one-size-fits-all approach simply does not work. While leaving out groups of society can cause damage to a brand, sometimes these niche messages are not cost…
He was a farm kid who became a big city businessman. Growing up in tiny rural Dawson, Minn., Maynard Johnson knew that he didn’t want to spend his life farming. He wanted to go into business instead. Johnson’s business dreams were put on hold a couple of times – first after his dad became…
Melinda Emerson’s “Become Your Own Boss in 12 Months” book is the perfect go-to guide for individuals wanting to leave corporate life and transition to becoming an entrepreneur. Now in its second edition, she covers everything that I had to learn very quickly when I was laid off in 2010 and subsequently decided to start…
Independent public relations/social media/search engine optimization consultancy Skogrand PR Solutions is looking for an intern. You would be working with Brant Skogrand, APR, MBC, the 2012 president of Minnesota PRSA and 2013 chair of the PRSA Midwest District. Brant has more than 20 years of experience on both the agency and corporate sides of public…
Chalk it up to Minnesota humility. Despite the immense public relations wisdom and experience present during a recent Minnesota Public Relations Society of America (PRSA) “Breakfast with the Fellows” event, there was an air in the room of helping one another and advancing the public relations profession. “I’m old, retired and insignificant,” joked Lowell F.…
Melinda Emerson, Twitter’s @SmallBizLady, offers advice and encouragement to more than three million entrepreneurs every week online. Forbes magazine named her the top woman for entrepreneurs to follow on Twitter. She’s a successful businesswoman, a social media expert and journalist, and a dynamic and stimulating speaker. We decided to turn the tables on her and…
Public relations case studies, content marketing and media Q&As were among the most popular posts on the Skogrand PR Solutions Blog in 2014. Here are this year’s top 10 posts in terms of traffic: Public relations case study: Target data breach Importance of content marketing Public relations case study: Nestle infant formula Business Wire releases…
Excited to be a part of today’s @BusinessWire “Meet the media” panel with: @ojezap @DPDREW @nlebens @mspbjHammer pic.twitter.com/ljwncVsUul — Dave Schwartz (@Dave_Schwartz) October 9, 2014 Journalists in Minneapolis/St. Paul are in the midst of a “new paradigm for news generation,” and a few of them recently shared what that means for public relations professionals. A…
By Brant Skogrand, APR, MBC In a week when NFL players’ alleged misdeeds dominated the headlines, the breakfast event hosted by the Minnesota chapter of the Public Relations Society of America on sports public relations and communications was fortuitous indeed. The event, held at Target Center (home of the Minnesota Timberwolves and Lynx), featured members of the Minnesota Timberwolves and…