Minnesota PRSA’s fortuitous sports PR event

By Brant Skogrand, APR, MBC   In a week when NFL players’ alleged misdeeds dominated the headlines, the breakfast event hosted by the Minnesota chapter of the Public Relations Society of America on sports public relations and communications was fortuitous indeed. The event, held at Target Center (home of the Minnesota Timberwolves and Lynx), featured members of the Minnesota Timberwolves and…

Hello, Springfield!

By Brant Skogrand, APR, MBC   Approximately 200 public relations practitioners recently converged in Springfield, Mo., for this year’s PRSA Midwest District Conference. While storms in the Chicago area delayed those flying through O’Hare Airport, travelers persisted and were rewarded with excellent learning and networking opportunities. The conference, with a tagline of “Firm Foundations/New Horizons,” featured three…