By Kleio Vrohidis Nike is on a roll. Just hours after USWNT won its fourth Women’s World Cup title, the company released an ad celebrating the team. By taking a stance in line with its values, Nike has succeeded where others haven’t. Nike’s recent ad campaign has proven to be far more successful than the…
At the 41st annual Minnesota Public Relations Society of America (PRSA) Classics Awards, Katie Huggins of Best Buy received the Rising Star Award (formerly known as the Young Professional Award). 1. Tell us a bit about your public relations experience so far. I joined the Best Buy PR team three years ago after graduating from the…
By Kleio Vrohidis In a previous blog post about five movie quotes that can offer advice or jump-start your PR campaign, I discussed that inspiration can come from various platforms. In addition to movie quotes, song titles can also offer advice for PR professionals to kick off their campaign process. These five song titles may…
By Kleio Vrohidis Public relations is a term many people seem to understand, but has a few misconceptions or myths surrounding the industry. Here are five myths about public relations that may clarify any misunderstandings someone may have. All publicity is good publicity. While it is generally seen as a good thing to be covered…
By Kleio Vrohidis Media providers like Netflix, Hulu and Prime Video have taken over the television industry as they each offer thousands of popular TV shows and movies. Each platform is subscription-based; consumers can pay anywhere from $5 to $40 a month for a plan that can be accessed online or through an app. Many…
By Kleio Vrohidis While public relations inspiration can be found in many places, take a look at these movie quotes when working on your next campaign or project. 1) “I’m gonna make him an offer he can’t refuse.” – The Godfather, 1972 This iconic quote from the classic film “The Godfather” sheds light on working…
By Kleio Vrohidis A CEO’s job description does not include all required criteria to build and maintain a well-liked brand. One main aspect of criteria that is missing is having a personal brand. Research has shown that consumers are more likely to respond positively to a brand if they know their CEO is influential and…
By Kleio Vrohidis The college admissions scandal has been frightful for many people involved: the offenders, admissions departments for colleges and those in close connection with the offenders. In one famous case involving Lori Loughlin and her daughters, the brands they have worked with were faced with trouble as the scandal was released in the…
By Kleio Vrohidis Throughout my last blog posts, I have introduced some of the reasons behind the decline in physical newspapers. From the transformation to online, newspapers have been looking for ways to gain revenue after the decrease in ad sales. One of the ways they have begun to combat this issue is to create…
Guest blog post by Edwin Deponte Public relations is one of the most powerful ways you can jump-start sales. And while results still vary from case to case (especially since it’s hard to measure the direct impact of public relations on sales), good and well-placed press releases also have the potential to increase your company’s…