By Kleio Vrohidis In response to Craigslist eliminating a large portion of advertisements and revenue for newspapers, as seen in my last blog post, many newspapers resorted to shutting down in order to save money on production costs. While Craigslist played a role in the diminishing income for newspapers, other reasons contributed to the decline…
By Kleio Vrohidis In the beginning of the news industry, advertisements were the largest income source for newspapers. This was the way production costs like printing were paid for. However, one website changed the future of how news is gathered. Craigslist started in 1995 as an email distribution service that was sent around one’s network,…
By Kleio Vrohidis It is common to experience requests to take consumer surveys, typically at the end of a receipt. These surveys often entail a short questionnaire and often come with some sort of reward, either a percentage off of your next purchase or a free item. However, these surveys are sometimes used to review…
By Kleio Vrohidis Concepts from the #MeToo and #TimesUp movements have been in place for many years, however nationwide involvement has begun to shape the movements into a political issue. One of the industries impacted has been advertising. Adweek mentioned in one of their articles, “‘I think [sexism] is baked into almost every industry,” one female…
By Kleio Vrohidis A new year does not simply mean new resolutions for one’s own behavior; it should also be a priority for brands and employees as a whole. While these marketing resolutions may seem obvious, writing them down and remembering them will hold a company accountable to complete them. By taking these five tips into…
By Kleio Vrohidis A new year means new resolutions, one of the most popular being to develop a healthier lifestyle. Over the past few months, diets such as keto and paleo have generated more popularity by those looking to live a healthier lifestyle. Along with this, the well-known Whole30 diet has been used by many…
By Kleio Vrohidis In mid-November the romaine lettuce recall was one of the top news stories, making the country fearful of the E. coli virus that had multiple people fall ill. News platforms wrote stories about the recall, warning consumers not to eat the contaminated vegetable. However, the issue has seemed to subside due to…
In the past 12 months, public relations case studies ruled the Skogrand PR Solutions Blog. Here’s a look at the top 10 posts on the Skogrand PR Solutions Blog in 2018: Just how important is research in public relations? Public relations case study: Johnson & Johnson Tylenol crisis The role of public relations in the…
By Kleio Vrohidis The nationally known brand Johnson & Johnson is facing multiple charges after being accused of having asbestos in their baby powder products. The company faced a similar scandal around 36 years ago, but despite their experience with scandals, the Johnson & Johnson baby powder lawsuit is not shaping to be good for the…
By Kleio Vrohidis Recap: “Capitalism Meets Activism: The Case of Colin Kaepernick” On Dec. 6, the University of St. Thomas hosted the event “Capitalism Meets Activism: The Case of Colin Kaepernick.” The event was sponsored by the Undergraduate Business Council and the Student Diversity Board. Four professors at the university, with different educational backgrounds, spoke…