According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Many organizations, however, struggle with how to successfully integrate public relations into their marketing mix.
In “19 Tips for Successful Public Relations,” Brant Skogrand, APR, MBC, provides tips, insights and reflections to help business owners realize the positive impact that public relations can have on achieving their business objectives.
He covers topics such as: preparing for a newspaper or magazine interview, public relations plan elements, optimizing your online pressroom and more. Skogrand answers, “What is a press release?” and even provides a press release example and a media advisory example.
Note from the Minnesota Public Relations Author
Because of the numerous demands on entrepreneurs’ time and money, many small business owners neither are able to learn public relations on their own nor hire an outside public relations firm.
My goal with this book is to help entrepreneurs learn small business public relations through straightforward tips and by analysis of real-life examples – and then be able to apply public relations strategies and tactics to help achieve their business goals.
I hope that you order the book today to learn the basics of public relations for small business quickly.