By Kate Makowski Good leadership. Though usually necessary to a thriving work environment, it is often undervalued and hard to define. Solving the issue of inadequate or absent leadership is tricky. In many cases, a team lacking leadership may not even know what types of leadership tactics best suit their needs, or they don’t know how…
By Kate Makowski Finally in the Skogrand PR Solutions “When to Do Media Relations” blog series is the relevance of general media coverage opportunities. Over the last couple of weeks, we have discussed specific instances when media relations can and should be implemented; however, there are endless opportunities for media relations to be applied!…
As 2016 winds down, we take a look at what was most popular on the Skogrand PR Solutions Blog this year: A firsthand account of the Brussels aftermath Six public relations trends for 2016 Brands that have succeeded with influencer marketing Focus on the customer for omni-channel marketing success Color psychology: The new game changer…
By Kate Makowski Big news about what’s happening in the world is ever one-dimensional. When something “big” happens, there are many stakeholders involved. If there is a tragedy, say for example a hurricane, media don’t just livestream the bad weather. Reporters interview those who lost homes or who were injured, those who have family…
By Kate Makowski Much of what goes into news coverage is popularity and relevance. The media covers what people want to hear about and what is popular at the time, whether it’s pop culture, sports, or crazy weather. The topic of popularity appropriately leads us into the third blog post of the “When to…
By Kate Makowski Oftentimes, you and your company are not just looking for online engagements — you are also looking for (and promoting) opportunities to meet your customers. Whether you are sponsoring an event or hosting an event yourself, most likely you have an end goal of increasing attendance and awareness. That’s why events…