Guest post by Ivy Attie, content manager at Stockphotos.com Visual content plays a vital role in engaging the audience. It also improves your brand image by being appealing. However, the illegal use of images can cause numerous problems. A minor mistake in following the copyright rules can result in unfortunate scenarios such as a penalty,…
Public relations best practices related to research topped the list of most-read posts on the Skogrand PR Solutions Blog in 2022. Readers also continued to enjoy public relations case studies, with the post about Sephora’s beauty video strategy cracking the top 10. Here’s a look at the most popular posts from this calendar year. Just…
Public relations case studies and public relations best practices continued to dominate the Skogrand PR Solutions Blog in 2021. Here’s a look at the most popular posts from this calendar year. Public relations case study: Johnson & Johnson Tylenol crisis Just how important is research in public relations? The role of public relations in the…
Reflecting the fact that a pandemic changed the world in 2020, the most popular posts on the Skogrand PR Solutions Blog this year included one on employee communications in the new normal of working from home. In addition, the popularity of the Q&A with broadhead Associate PR Director Katie Volney demonstrated readers’ admiration for…
Guest post by Makeen Technologies Managing successful IT projects with Agile While the application of project management is not new, the advent of project management “approaches” or philosophies has led to significant improvements in the quality of projects delivered and the overall project management process itself. Gone are the days where an Excel spreadsheet, work…
Guest post by Makeen Technologies Cloud computing’s security is an area of concern for researchers and professionals in today’s increasingly remote world. Many surveys in the research field point out that some of these security problems present as data breaches while others deal with access control. Whatever the issue, it concerns decision makers greatly…
At this year’s Minnesota Public Relations Society of America (PRSA) virtual Classics Awards event, Katie Volney of broadhead received the Rising Star Award. 1. Tell us a bit about your public relations experience so far. What can I say, it has really been a whirlwind! When I started my career freelancing for Great Clips…
Guest post by Kristina Wright You’ve all probably seen or heard the phrase, “The future is now.” It is often used when making predictions about emerging technologies or when articulating a “future trend” that is actually happening right under our noses. Through Covid and quarantine and business continuity changes that individuals and organizations have experienced in…
Photo by Kate Trifo on Unsplash Guest post by Kristina Wright Businesses across the state of Minnesota – and in fact, most states across the country – are starting to emerge from roughly eight weeks of stay-at-home orders. During the past two months, companies have had to fundamentally shift how they do business, which will result in significant…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on May 26, 2017. At this year’s Minnesota PRSA Classics Awards banquet on April 20, Keegan Shoutz of Lola Red Public Relations was named Young Professional of the Year. 1. Tell us a bit about your public relations experience so far. I was the president of my…