Everyone knows that retail needs to transform to survive — but what does the store of the future look like? At a recent Minnesota Interactive Marketing Association event at Rocket55, retail consultant Chris Walton described the store of the future as “one hell of a swingers party.” Walton explained his analogy by sharing who…Details
Skogrand PR Solutions Chief Communications Officer Brant Skogrand, APR, MBC, CPPM, has joined Rocket55 to launch a public relations division for the agency.
Read more about Brant’s move on the Rocket55 website.
To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…Details
To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the 1982 Tylenol recall represents the epitome of crisis communications. At that time, Tylenol was a very important product to its manufacturer, Johnson & Johnson. Tylenol represented 33 percent of the company’s year-to-year profit growth and outsold the next four leading…Details
By Danijela Krstic A group of approximately 50 public relations professionals gathered at a recent Minnesota PRSA event hosted by Exponent PR in downtown Minneapolis to hear a panel of experts speak about their experiences with food marketing and communications. The diverse panel featured four experts from different areas of the food industry: Kieran…Details
Now that we’ve wrapped up a blog series on when to do media relations, let’s take a look at measuring media relations success. As measuring media relations isn’t an exact science, communicators often have debated appropriate metrics. Some don’t quite cut it, such as advertising equivalency and the use of multipliers. So in 2010,…Details
By Danijela Krstic Commonly known across the marketing world are the “four Ps” of marketing, or the marketing mix. They consist of products (or services), the price of those products, promotion, and place (distribution). While advertising has a very clear place in the promotion part of the marketing mix, the role of public relations can…Details
By Kate Makowski Good leadership. Though usually necessary to a thriving work environment, it is often undervalued and hard to define. Solving the issue of inadequate or absent leadership is tricky. In many cases, a team lacking leadership may not even know what types of leadership tactics best suit their needs, or they don’t know how…Details
By Kate Makowski Finally in the Skogrand PR Solutions “When to Do Media Relations” blog series is the relevance of general media coverage opportunities. Over the last couple of weeks, we have discussed specific instances when media relations can and should be implemented; however, there are endless opportunities for media relations to be applied!…Details
As 2016 winds down, we take a look at what was most popular on the Skogrand PR Solutions Blog this year: A firsthand account of the Brussels aftermath Six public relations trends for 2016 Brands that have succeeded with influencer marketing Focus on the customer for omni-channel marketing success Color psychology: The new game changer…Details