When to hold a press conference

  To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…

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Public relations case study: Johnson & Johnson Tylenol crisis

To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the 1982 Tylenol recall represents the epitome of crisis communications. At that time, Tylenol was a very important product to its manufacturer, Johnson & Johnson. Tylenol represented 33 percent of the company’s year-to-year profit growth and outsold the next four leading…

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Measuring media relations success

  Now that we’ve wrapped up a blog series on when to do media relations, let’s take a look at measuring media relations success. As measuring media relations isn’t an exact science, communicators often have debated appropriate metrics. Some don’t quite cut it, such as advertising equivalency and the use of multipliers. So in 2010,…

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The role of public relations in the marketing mix

By Danijela Krstic Commonly known across the marketing world are the “four Ps” of marketing, or the marketing mix. They consist of products (or services), the price of those products, promotion, and place (distribution). While advertising has a very clear place in the promotion part of the marketing mix, the role of public relations can…

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Above and beyond leadership styles

By Kate Makowski Good leadership. Though usually necessary to a thriving work environment, it is often undervalued and hard to define. Solving the issue of inadequate or absent leadership is tricky. In many cases, a team lacking leadership may not even know what types of leadership tactics best suit their needs, or they don’t know how…

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When to do media relations: media coverage opportunities

  By Kate Makowski Finally in the Skogrand PR Solutions “When to Do Media Relations” blog series is the relevance of general media coverage opportunities. Over the last couple of weeks, we have discussed specific instances when media relations can and should be implemented; however, there are endless opportunities for media relations to be applied!…

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Most popular blog posts of 2016

As 2016 winds down, we take a look at what was most popular on the Skogrand PR Solutions Blog this year: A firsthand account of the Brussels aftermath Six public relations trends for 2016 Brands that have succeeded with influencer marketing Focus on the customer for omni-channel marketing success Color psychology: The new game changer…

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When to do media relations: tell the big picture

  By Kate Makowski Big news about what’s happening in the world is ever one-dimensional. When something “big” happens, there are many stakeholders involved. If there is a tragedy, say for example a hurricane, media don’t just livestream the bad weather. Reporters interview those who lost homes or who were injured, those who have family…

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