As 2019 winds down, we looked at the most popular posts on the Skogrand PR Solutions Blog this year. Posts on crisis communications, research and public relations case studies continued to reign. Just how important is research in public relations? Public relations case study: Johnson & Johnson Tylenol crisis The role of public relations…
While media coverage and influencer mentions can produce tremendous benefits for an organization such as third-party credibility and visibility, many entrepreneurs are unsure of the appropriate steps to take. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, a new book by public relations veteran Brant Skogrand, APR, MBC,…
By Kleio Vrohidis Every day on my daily route to work or class, I pass a Starbucks. This particular Starbucks location is appearance-wise no different from any other. However, it is unlike one I have seen before. From about 7-11 a.m. there is an immense amount of traffic clogging the Starbucks parking lot and surrounding…
By Kleio Vrohidis Staying up to date with trends is a struggle many brands run into, especially in today’s society when fads become popular for only short periods of time. It’s necessary that companies weigh the importance of certain fads and know when to alter something in their brand. One of the more recent fads…
By Kleio Vrohidis Through my experiences writing blog posts, I have highlighted a series of campaigns that act as a guide for those in the process of starting their own. However, looking at a collection of marketing campaign fails can provide lessons to those in the public relations industry. Pepsi In 2017, Pepsi released an…
By Kleio Vrohidis Online shopping utopia Amazon has taken the world by storm. People choose to order from Amazon because of the convenience and efficiency. Who else can offer free shipping for nearly anything within a matter of days? Well, the popular brand is starting to gain competitors. Read further to see how brands are…
By Kleio Vrohidis Children’s movies are more than simply an entertaining adventure; public relations professionals can gain advice from watching Pixar movies, specifically. Here are five Pixar movies that express public relations skills. “Toy Story 4”: Pixar’s new movie from the “Toy Story” series revolves around the main character, Woody, and his other toy friends…
By Kleio Vrohidis As a student aspiring to a career in public relations, it is essential to me that my future employer, of any level (on-campus job, internship or career-level), has values that align with my personal morals. I and others find this necessary because it enables people to be more passionate, dedicated and involved…
By Kleio Vrohidis The transportation industry has changed in the last decade largely due to apps like Uber and Lyft. However, a new system of transportation has changed the way people get around: electric scooters. One notable company, Bird, launched in 2017. By having an app on their phone, qualified users (18+, with a valid…
By Kleio Vrohidis Nike is on a roll. Just hours after USWNT won its fourth Women’s World Cup title, the company released an ad celebrating the team. By taking a stance in line with its values, Nike has succeeded where others haven’t. Nike’s recent ad campaign has proven to be far more successful than the…