With a panel made up of agency, corporate and academic experts, Minnesota PRSA took some of the mystery out of PR measurement and social media campaign evaluation at a recent event moderated by Douglas K. Spong, APR, Fellow PRSA, founder and president of Spong PR. Given the overwhelming amount of data available to communications professionals, it can be…
By Megan R. Auren Where research fits into public relations Public relations activities are often explained with acronyms like ROPES and RACE. ROPES: Research, objectives, programming, evaluation, stewardship. RACE: Research, action, communication, evaluation. It is important to note research is the foundation of all public relations activities and should operate on a continuous cycle. However,…
By Aliki Vrohidis The art of the media pitch is a difficult skill to master. Media pitching begins with a newsworthy story, customized media list and typically, a specially crafted email. After delivering what you think is a brilliant, personalized pitch, reporters may take hold to the idea or may not even respond. The question of…