How to leverage LinkedIn for your career

By Kate Makowski I remember when it became taboo to not have a Facebook account. “Wait what? You don’t have a Facebook? How do you live?” Social media has secured its spot as a cultural staple. It was only a matter of time before it became relevant to professional networking, too. Just this month, I…

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Smart PR at Lollapalooza keeps audiences coming back

By Kate Makowski As we walked across the park from the Bud Light to the Samsung stage, streams of music from bands playing at nearby stages passed through our ears. Thousands of happy teens and twentysomethings danced in the grass or sat on the side of the road, taking pictures and watching videos of artists…

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Storytelling with video

By Megan R. Auren Video has single-handedly become the most sought-after medium for storytelling. It captures attention, depicts meaning and evokes emotion, which is why video content has become the most popular trend across social media platforms. In fact, Facebook, Twitter and Instagram have all updated their algorithms in response to the surge in video consumption.…

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Brands that have succeeded with influencer marketing

By Aliki Vrohidis We recently wrote about why influencer marketing has become so important over the past couple years. Although it is a fairly recent trend, we are seeing brands succeed with this new marketing tactic. Here are five brands that have found success with influencers:   Kate Spade Kate Spade took to Pinterest influencers for…

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Why influencer marketing is important

By Aliki Vrohidis Mommy bloggers, Instagram “models,” beauty gurus, the list goes on. You’ve seen social media users amass large followings, some in the millions. People have been chronicling their life in blog form for years out of fun or stress relief but it was only fairly recently these bloggers began to understand how to monetize…

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Your business New Year’s resolution

By Megan R. Auren Many people set a New Year’s resolution for themselves — so why not take a moment to do the same for your business? Set aside time Begin by setting aside time to reflect on the last year. Simply ask yourself what worked, what didn’t work, and how you can do better…

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Top posts of 2015

Social media case studies, public relations research and tactics, and insights from Minnesota members of the PRSA College of Fellows were among the most popular posts on the Skogrand PR Solutions Blog in 2015. Here are this year’s most popular posts in terms of traffic: Social media case study: Sephora’s stand-out beauty video strategy Just…

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Taking the mystery out of PR measurement

With a panel made up of agency, corporate and academic experts, Minnesota PRSA took some of the mystery out of PR measurement and social media campaign evaluation at a recent event moderated by Douglas K. Spong, APR, Fellow PRSA, founder and president of Spong PR. Given the overwhelming amount of data available to communications professionals, it can be…

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