Editor’s note: This post originally ran on Minnesota Public Relations Blog on Dec. 4, 2015. With seemingly limitless energy, Business Wire’s Serena Ehrlich gave attendees at a recent breakfast meeting the lowdown on the newest trends in social media and public relations. The event was co-sponsored by Minnesota PRSA. Ehrlich, director of social and evolving…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on April 22, 2015. At the 37th annual Minnesota PRSA Classics Awards banquet on April 9, Maggie LaMaack of Bellmont Partners was named Young Professional of the Year. 1. Tell us a bit about your public relations experience so far. I did several internships in college, mostly in communications…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on Dec. 3, 2010. This post of “Journey to My Job” features Lisa Grimm, who works at Mall of America as a digital public relations specialist. 1. Tell me about your career path so far, and how you found each of your jobs. Nothing about…
By Kleio Vrohidis In my last blog post, I discussed the way algorithms function on social media to display content to users, as well as how brands can use those algorithms to make their content viewed by more users. To contribute to this system, it is important that brands have knowledge of how to create…
By Kleio Vrohidis Social media has become a staple for brands aiming to draw in specific audiences, advertise a product or make others aware of their brand. Most social media platforms have an algorithm that they follow to enable users to see specific posts/pages that are of their best interests. This being said, it is…
By Kleio Vrohidis Social media has become a necessary tactic for brands to market themselves to their audience. However, with so many platforms, it is difficult to know which platform your brand should focus on to reach a specific audience. In addition to this, specific features within platforms can be beneficial to different users. Facebook,…
By Kleio Vrohidis Facebook has launched a feature that encourages philanthropy and donating. Facebook users, about a week before their birthday, can decide if they want to choose a nonprofit organization to essentially sponsor, and raise money through their social media friends. The system that launched in 2017 has enabled over 750,000 organizations to gain…
By Kleio Vrohidis Globally known child arcade Chuck E. Cheese’s is on people’s radar more than ever recently. Famous YouTuber Shane Dawson recently made a conspiracy theory video where Chuck E. Cheese’s was one of the highlights. With over 20 million subscribers, Dawson’s video received nearly 35 million views, and counting, on his latest video…
By Kleio Vrohidis Music festivals often portray a sense of euphoria; people attend in hopes of meeting others with the same musical tastes, gaining a better sense of culture, or even taking cool Instagram pictures. Those who attended the Fyre Festival had these hopes and many more in mind before their arrival, however the experience was…
By Kleio Vrohidis Social media platforms have increased the chances of brands going viral. YouTube is specifically known for viral challenges due to the easy access to videos and tags/keywords. As mentioned in this previous blog post, going viral can be an excellent way for brands to gain exposure; however, there are instances where going viral…