By Kleio Vrohidis A new year does not simply mean new resolutions for one’s own behavior; it should also be a priority for brands and employees as a whole. While these marketing resolutions may seem obvious, writing them down and remembering them will hold a company accountable to complete them. By taking these five tips into…
In the past 12 months, public relations case studies ruled the Skogrand PR Solutions Blog. Here’s a look at the top 10 posts on the Skogrand PR Solutions Blog in 2018: Just how important is research in public relations? Public relations case study: Johnson & Johnson Tylenol crisis The role of public relations in the…
By Kleio Vrohidis Social media has enabled advertising campaigns to reach a wide range of audiences, with one approach being viral marketing. Viral marketing is the way a product or brand is promoted through a social network at a fast rate. While difficult to execute, once a brand creates a campaign that goes viral, the…
To be persuasive we must be believable. To be believable we must be credible. To be credible we must be truthful. – Edward R. Murrow, 1963 Fake news has infiltrated our culture faster than a breaking story, and according to Weber Shandwick experts speaking at a recent Minnesota PRSA event, the traditional media is partly…
By Danijela Krstic A 30-second ad spot in the Super Bowl earlier this month cost approximately $5 million. According to Nielsen Media Research, this number has gone up almost every year since 1995 (with the exception of 2009). Despite this ridiculous cost, companies and organizations have been more than willing to shell out the cash…
By Danijela Krstic In the second quarter of 2017, Delta’s 23,000 flight attendants will be put through mandatory diversity training. The airline’s executives went through the training last year, and following some PR issues onboard their flights, Delta has expanded the program. The rise of social media has made it easy for stories to…
By Kate Makowski I remember when it became taboo to not have a Facebook account. “Wait what? You don’t have a Facebook? How do you live?” Social media has secured its spot as a cultural staple. It was only a matter of time before it became relevant to professional networking, too. Just this month, I…
By Kate Makowski As we walked across the park from the Bud Light to the Samsung stage, streams of music from bands playing at nearby stages passed through our ears. Thousands of happy teens and twentysomethings danced in the grass or sat on the side of the road, taking pictures and watching videos of artists…
By Megan R. Auren Video has single-handedly become the most sought-after medium for storytelling. It captures attention, depicts meaning and evokes emotion, which is why video content has become the most popular trend across social media platforms. In fact, Facebook, Twitter and Instagram have all updated their algorithms in response to the surge in video consumption.…
By Aliki Vrohidis We recently wrote about why influencer marketing has become so important over the past couple years. Although it is a fairly recent trend, we are seeing brands succeed with this new marketing tactic. Here are five brands that have found success with influencers: Kate Spade Kate Spade took to Pinterest influencers for…