Telling a story with your code

Guest post by Latisha McNeel, full stack developer at G2i This article first appeared in G2i. Programming is part art and part science. How does storytelling with your code fit into this dichotomy? A story is an accounting of a set of events or people, real or imaginary. Code is either a system of words,…

Five minutes with Minneapolis SEO expert Josh Volk

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on June 8, 2018. Search engine optimization consultants in Minneapolis and around the world know that staying up to date on the constantly changing nature of SEO is challenging. In this Q&A with Minneapolis SEO expert Josh Volk, vice president of SEO at…

What will 2017 bring for SEO & digital marketing?

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on Dec. 30, 2016. Guest blog post by Hannah Scherrer, SEO content specialist at Rocket55 Where did 2016 go? Time flies when you’re sending snapchats and sharing videos on Facebook Live. As we all know, looking forward is the only way to survive…

Top 10 online tools for 2016 SEO success

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on Jan. 18, 2016. Guest blog post by Ryan Berkness, Founder and CEO of PR Caffeine Search engine optimization (SEO) has often received a bad rap in recent years, ever since the large original Google Panda and Google Penguin updates shut down many of…

Understanding the basics of SEO for public relations

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on July 14, 2013. Occasionally the Minnesota Public Relations Blog has touched on search engine optimization (SEO), a discipline that public relations professionals should have some awareness of. SEO has a strong intersection with public relations and social media, given the importance of…

MnSearch announces first female president

The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As president, Pettice will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community. With Huffington Post citing 2017 as “Year of Women” and on…

What happened at the 2017 MnSearch Summit?

While this year’s Minnesota Search Engine Marketing Association (MnSearch) Summit didn’t feature Rand Fishkin, the nearly 400 attendees were treated to another outstanding keynote speaker with a Moz connection: Cyrus Shepard, founder of Fazillion. Shepard, the former director of audience development at Moz, wowed the crowd with his personal harrowing story of fighting giardia and…