What happened at the 2017 MnSearch Summit?

While this year’s Minnesota Search Engine Marketing Association (MnSearch) Summit didn’t feature Rand Fishkin, the nearly 400 attendees were treated to another outstanding keynote speaker with a Moz connection: Cyrus Shepard, founder of Fazillion. Shepard, the former director of audience development at Moz, wowed the crowd with his personal harrowing story of fighting giardia and…

Details

Five tips for startups new to SEO and PPC

Guest post by Ron Dod, Cofounder and CEO, Visiture.com Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have a strong…

Details

Challenging the assumptions in SEO and SEM

By Megan R. Auren Every month Minnesota Search Engine Marketing Association, aka MnSearch, hosts an event dedicated to search marketing. Most recently the event took place on May 25 at Spyder Trap in Minneapolis and the topic of discussion was “Challenging the Assumptions in SEO and SEM.” Industry leaders from PR Caffeine: Home of EspreSEO…

Details

Your business New Year’s resolution

By Megan R. Auren Many people set a New Year’s resolution for themselves — so why not take a moment to do the same for your business? Set aside time Begin by setting aside time to reflect on the last year. Simply ask yourself what worked, what didn’t work, and how you can do better…

Details

Book Review — ‘Become Your Own Boss in 12 Months’

Melinda Emerson’s “Become Your Own Boss in 12 Months” book is the perfect go-to guide for individuals wanting to leave corporate life and transition to becoming an entrepreneur. Now in its second edition, she covers everything that I had to learn very quickly when I was laid off in 2010 and subsequently decided to start…

Details

Skogrand PR Solutions seeks PR intern

Independent public relations/social media/search engine optimization consultancy Skogrand PR Solutions is looking for an intern. You would be working with Brant Skogrand, APR, MBC, the 2012 president of Minnesota PRSA and 2013 chair of the PRSA Midwest District. Brant has more than 20 years of experience on both the agency and corporate sides of public…

Details