Getting your story straight (it starts with your brand archetype)

By Aliki Vrohidis With an entertaining presentation featuring references to “Star Wars,” “The Godfather” and other pop culture hits, Steve Wehrenberg educated an audience on brand archetypes at a Minnesota PRSA event held at the University of Minnesota. Wehrenberg is a professor and program director at the University of Minnesota with¬†more than 35 years of…

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