Collaborate with corporate brands for fundraising success
By Megan R. Auren Public Relations Society of America (PRSA) recently hosted the webinar “Collaborate with Corporate Brands for Fundraising Success,” in which presenter Cyndee Woolley, APR, discussed effective methods for nonprofits to strategically approach corporate sponsors. Woolley began her presentation by sharing the five driving forces that make a nonprofit fundraiser successful: 1. Successful outcomes…