Town hall with PRSA CEO Joe Truncale

By Kate Makowski Last week Joe Truncale, CEO of the Public Relations Society of America (PRSA), visited Minnesota chapter members in downtown Minneapolis. Spong PR hosted the event.   In his presentation, Truncale explained what he had learned about PRSA’s infrastructure after becoming CEO, and discussed upcoming changes in the organization. His most important learnings were: the areas…

Sharing your expertise through speaking engagements

By Kate Makowski   At MnSearch‘s “Challenging the Assumptions in SEO & SEM” event last month, Ryan Berkness (founder of PR Caffeine) and Claire Wyatt (senior analyst of measurement and activation at Ovative/group) addressed pressing search engine marketing issues. Berkness and Wyatt used their personal speaking styles to relay their brand’s ideas. Berkness, with an engaging…

Challenging the assumptions in SEO and SEM

By Megan R. Auren Every month Minnesota Search Engine Marketing Association, aka MnSearch, hosts an event dedicated to search marketing. Most recently the event took place on May 25 at Spyder Trap in Minneapolis and the topic of discussion was “Challenging the Assumptions in SEO and SEM.” Industry leaders from PR Caffeine: Home of EspreSEO…