When to do media relations: company announcement

  By Kate Makowski As an aspiring strategic communicator, I have been taught about the value of media relations strategy and the importance of media coverage. I have had a fair amount of practice in writing news releases and pitch emails, which have taught me greatly about how to interest a news reporter or media…

Details

Inside Tesla investor relations with Andrea James

  Working in investor relations for Tesla Motors gives Andrea James, Investor Relations Associate/Consultant, a front row seat for groundbreaking changes in the ways that people drive and live. “The love for human life is one of the things that impresses me the most about Tesla,” said James in reference to the fact that Tesla…

Details

How to write a fact sheet

As the media are constantly on deadline, it’s imperative to have materials about your client or organization ready ahead of media outreach. One type of document to have ready is a PR fact sheet. To that end, here are some insights on how to write a fact sheet. A PR fact sheet typically is one…

Details

Building relationships with reporters

In the “old days” (up until probably the late 1970s/early 1980s), Minneapolis public relations professionals often connected with reporters at a local watering hole. In the decades since then, both public relations professionals and reporters have become busier as their organizations have worked to trim expenses by doing more with less. Meeting a reporter in…

Details

Church public relations

Churches often have exciting events and initiatives, but it can be challenging for them to land media coverage. Why? A number of factors. There might not be enough volunteers. The volunteers might not know how to reach out to the media. (I suggest my public relations book for insight.) The event or initiative might not appeal…

Details

Tips to the college student still figuring it all out

By Kate Makowski For me, this past summer has been all about graduation. With only one semester left as a University of Minnesota Gopher, anticipations and anxieties of “the real world” are setting in. I’ve contemplated post-graduation life before this summer, but now that it’s so close, I’ve found myself investing copious amounts of time…

Details

How to leverage media coverage

The proactive media relations process can be long yet exciting. From creating the media list to developing the pitch to placing the story, it takes a lot of effort. Once the story runs, you need to make the most of the opportunity. Here are some ways to leverage media coverage: Internal communications. Your employees take…

Details

Smart PR at Lollapalooza keeps audiences coming back

By Kate Makowski As we walked across the park from the Bud Light to the Samsung stage, streams of music from bands playing at nearby stages passed through our ears. Thousands of happy teens and twentysomethings danced in the grass or sat on the side of the road, taking pictures and watching videos of artists…

Details

Public relations career insights from Lynn Casey, APR

A group of approximately 25 public relations professionals relished the opportunity to grab coffee and glean public relations career wisdom from Lynn Casey, APR, chair and CEO of Padilla CRT, at a recent Minnesota PRSA event. Casey sprinkled her talk with anecdotes from her public relations career, words of wisdom and recommended books to read.…

Details

A firsthand account of the Brussels aftermath

By Kate Makowski I remember scrolling through my Facebook feed this past semester, and seeing posts about a high school friend covering the terror attacks in Brussels, Belgium. Her name is Hanna Knutson, and she was there on March 22, reporting from the Brussels airport. Apart from the sadness and shock over the attacks, I…

Details