Fellows share wisdom at Minnesota PRSA event

Chalk it up to Minnesota humility. Despite the immense public relations wisdom and experience present during a recent Minnesota Public Relations Society of America (PRSA) “Breakfast with the Fellows” event, there was an air in the room of helping one another and advancing the public relations profession. “I’m old, retired and insignificant,” joked Lowell F.…

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Melinda Emerson small business Q&A

Melinda Emerson, Twitter’s @SmallBizLady, offers advice and encouragement to more than three million entrepreneurs every week online. Forbes magazine named her the top woman for entrepreneurs to follow on Twitter. She’s a successful businesswoman, a social media expert and journalist, and a dynamic and stimulating speaker. We decided to turn the tables on her and…

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Top posts of 2014

Public relations case studies, content marketing and media Q&As were among the most popular posts on the Skogrand PR Solutions Blog in 2014. Here are this year’s top 10 posts in terms of traffic: Public relations case study: Target data breach Importance of content marketing Public relations case study: Nestle infant formula Business Wire releases…

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Twin Cities journalists address changing landscape

Excited to be a part of today’s @BusinessWire “Meet the media” panel with: @ojezap @DPDREW @nlebens @mspbjHammer pic.twitter.com/ljwncVsUul — Dave Schwartz (@Dave_Schwartz) October 9, 2014 Journalists in Minneapolis/St. Paul are in the midst of a “new paradigm for news generation,” and a few of them recently shared what that means for public relations professionals. A…

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Minnesota PRSA’s fortuitous sports PR event

By Brant Skogrand, APR, MBC   In a week when NFL players’ alleged misdeeds dominated the headlines, the breakfast event hosted by the Minnesota chapter of the Public Relations Society of America on sports public relations and communications was fortuitous indeed. The event, held at Target Center (home of the Minnesota Timberwolves and Lynx), featured members of the Minnesota Timberwolves and…

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What makes a video go viral

By Brant Skogrand, APR, MBC   While there doesn’t seem to be a formula to guarantee that a video will go viral, researchers have found some commonalities among hits across the Internet. In a recent article by Natalie Kitroeff of the New York Times, she highlighted the following findings from researchers: Emotion is key. The video can cause either…

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Hello, Springfield!

By Brant Skogrand, APR, MBC   Approximately 200 public relations practitioners recently converged in Springfield, Mo., for this year’s PRSA Midwest District Conference. While storms in the Chicago area delayed those flying through O’Hare Airport, travelers persisted and were rewarded with excellent learning and networking opportunities. The conference, with a tagline of “Firm Foundations/New Horizons,” featured three…

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The art of the apology

Authentically saying “I’m sorry” can be a very challenging action to take. Last week, however, Jonah Hill delivered an excellent apology on “The Tonight Show.” While Hill was on the show to plug his new “22 Jump Street” movie, he insisted on clearing the air first regarding the circumstances in which he was caught on…

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Removing links from Google

By Brant Skogrand, APR, MBC  What goes on the Internet stays on the Internet, right? Yes — except for in the European Union now.* Thanks to a recent ruling by the Court of Justice of the European Union, Google and other search engines now also are in the business of being caretakers of people’s reputations. Here’s…

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Public relations case study: Nestle infant formula

By Brant Skogrand, APR, MBC   Infant formula is one of the products that helped create food conglomerate Nestlé when, in 1867, Swiss pharmacist Henri Nestlé mixed together a liquid food from cow’s milk, wheat flour, and sugar for a neighbor’s baby who wouldn’t nurse. Infant formula also is the reason for a boycott against the…

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