The five stages of effective marketing

By Megan R. Auren At this month’s Small Business Advisory Board (SBAB) luncheon more than 80 industry professionals gathered for an afternoon dedicated to discussing effective marketing. Speakers Ryan Berkness of PR Caffeine: Home of EspreSEO, Larry Davis of Fox Tracks Marketing Solutions, and our very own Brant Skogrand of Skogrand PR Solutions presented on the five stages…

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Thought leadership via bylined articles

By Aliki Vrohidis In January we mentioned widening the breadth of your public relations strategy by creating media materials beyond the press release. One of the Skogrand PR Solutions recommendations was to use bylined articles to increase media coverage. Additionally, the use of thought leadership is a growing trend for public relations, becoming an integral part…

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Color psychology: The new game changer

By Aliki Vrohidis At the Minnesota PRSA event on January 21, high-energy author, national speaker and consultant Jill Swanson talked about the image one projects on the outside. Although we should focus on the skills we can bring to the workplace, 90 percent of first impressions are formed based on how we look and just 10 percent are…

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Influencing your audience

By Megan R. Auren Public Relations Society of America (PRSA) recently hosted the professional development webinar “Influencing Your Audience,” in which featured presenter Ken O’Quinn discussed how to craft messages that motivate people to say yes. Topics discussed were persuasive credibility, message tactics and tactics of influence. Persuasive credibility O’Quinn began his presentation by discussing the…

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Beyond the press release: Developing other media materials

  By Aliki Vrohidis Since the inception of public relations, the press release has been the standard tactic to gain the attention of media. Although the press release is in no way deceased, providing other media materials in addition to the press release paints a bigger picture for reporters.   Here are eight other media…

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Six public relations trends for 2016

By Aliki Vrohidis As the first week of the new year comes to a close, we begin to see trends already taking hold. Whether it’s fitness, fashion, technology or public relations trends, people have begun to make predictions for what this year will bring. Here are six public relations trends we will see in 2016.  …

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Your business New Year’s resolution

By Megan R. Auren Many people set a New Year’s resolution for themselves — so why not take a moment to do the same for your business? Set aside time Begin by setting aside time to reflect on the last year. Simply ask yourself what worked, what didn’t work, and how you can do better…

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Think of blogs as the new magazine

By Megan R. Auren Blogs have become the new magazine. Like magazines, there is a niche blog out there for everything: traveling, entertainment, cooking, parenting, fitness. People seek out and follow blogs and bloggers because of mutual common interests. For example, if you’re a Midwest bicyclist looking for trails, there’s a blog for that. If…

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Public relations case study: Chipotle E. coli and norovirus outbreak

  By Aliki Vrohidis In late October, nearly two dozen people reported having an E. coli infection after eating at Chipotle restaurants in the Pacific Northwest. Shortly after the incident, Chipotle closed 43 restaurants in the surrounding area due to food safety concerns. Although only eight restaurants were found to be contaminated, Chipotle closed additional…

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Top posts of 2015

Social media case studies, public relations research and tactics, and insights from Minnesota members of the PRSA College of Fellows were among the most popular posts on the Skogrand PR Solutions Blog in 2015. Here are this year’s most popular posts in terms of traffic: Social media case study: Sephora’s stand-out beauty video strategy Just…

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