Public relations case study: Chipotle E. coli and norovirus outbreak
By Aliki Vrohidis In late October, nearly two dozen people reported having an E. coli infection after eating at Chipotle restaurants in the Pacific Northwest. Shortly after the incident, Chipotle closed 43 restaurants in the surrounding area due to food safety concerns. Although only eight restaurants were found to be contaminated, Chipotle closed additional…