Public relations case study: Chipotle E. coli and norovirus outbreak

  By Aliki Vrohidis In late October, nearly two dozen people reported having an E. coli infection after eating at Chipotle restaurants in the Pacific Northwest. Shortly after the incident, Chipotle closed 43 restaurants in the surrounding area due to food safety concerns. Although only eight restaurants were found to be contaminated, Chipotle closed additional…

Details

Top posts of 2015

Social media case studies, public relations research and tactics, and insights from Minnesota members of the PRSA College of Fellows were among the most popular posts on the Skogrand PR Solutions Blog in 2015. Here are this year’s most popular posts in terms of traffic: Social media case study: Sephora’s stand-out beauty video strategy Just…

Details