By Megan R. Auren Video has single-handedly become the most sought-after medium for storytelling. It captures attention, depicts meaning and evokes emotion, which is why video content has become the most popular trend across social media platforms. In fact, Facebook, Twitter and Instagram have all updated their algorithms in response to the surge in video consumption.…
Independent public relations/social media/search engine optimization consultancy Skogrand PR Solutions is looking for an intern. You would be working with Brant Skogrand, APR, MBC, the 2012 president of Minnesota PRSA and 2013 chair of the PRSA Midwest District. Brant has more than 20 years of experience on both the agency and corporate sides of public…
By Aliki Vrohidis We recently wrote about why influencer marketing has become so important over the past couple years. Although it is a fairly recent trend, we are seeing brands succeed with this new marketing tactic. Here are five brands that have found success with influencers: Kate Spade Kate Spade took to Pinterest influencers for…
Guest post by Tyra Baumler of Tessera Design There is so much that goes into making a great logo, but I’m not here to discuss the process as much as I am here to judge the end product. There are two ideals that most great logos achieve and they are: Keep it clean. Make it…
By Aliki Vrohidis Mommy bloggers, Instagram “models,” beauty gurus, the list goes on. You’ve seen social media users amass large followings, some in the millions. People have been chronicling their life in blog form for years out of fun or stress relief but it was only fairly recently these bloggers began to understand how to monetize…