By Megan R. Auren Video has single-handedly become the most sought-after medium for storytelling. It captures attention, depicts meaning and evokes emotion, which is why video content has become the most popular trend across social media platforms. In fact, Facebook, Twitter and Instagram have all updated their algorithms in response to the surge in video consumption.…
Independent public relations/social media/search engine optimization consultancy Skogrand PR Solutions is looking for an intern. You would be working with Brant Skogrand, APR, MBC, the 2012 president of Minnesota PRSA and 2013 chair of the PRSA Midwest District. Brant has more than 20 years of experience on both the agency and corporate sides of public…
By Aliki Vrohidis We recently wrote about why influencer marketing has become so important over the past couple years. Although it is a fairly recent trend, we are seeing brands succeed with this new marketing tactic. Here are five brands that have found success with influencers: Kate Spade Kate Spade took to Pinterest influencers for…
Guest post by Tyra Baumler of Tessera Design There is so much that goes into making a great logo, but I’m not here to discuss the process as much as I am here to judge the end product. There are two ideals that most great logos achieve and they are: Keep it clean. Make it…
By Aliki Vrohidis Mommy bloggers, Instagram “models,” beauty gurus, the list goes on. You’ve seen social media users amass large followings, some in the millions. People have been chronicling their life in blog form for years out of fun or stress relief but it was only fairly recently these bloggers began to understand how to monetize…
In an environment where brands connect with consumers in many avenues, omni-channel marketing has become more than just a new buzzword. To get a feel for what omni-channel marketing really means, panelists at a Minnesota PRSA event today shared examples of brands that are doing it well. Take Domino’s Pizza for instance. “They are more…
Despite the many changes in media relations over the past few years, there are core aspects that still are important. Writing. Knowing the intricacies of one’s client or company business. Relationships. Michael Walsh, ABC, APR, MBC, Vice President, Public Relations for U.S. Bank Wealth Management; Roman Blahoski, Director of Global Communications for Ecolab; and Tammy Nienaber, Director…
By Megan R. Auren At this month’s Small Business Advisory Board (SBAB) luncheon more than 80 industry professionals gathered for an afternoon dedicated to discussing effective marketing. Speakers Ryan Berkness of PR Caffeine: Home of EspreSEO, Larry Davis of Fox Tracks Marketing Solutions, and our very own Brant Skogrand of Skogrand PR Solutions presented on the five stages…
By Aliki Vrohidis In January we mentioned widening the breadth of your public relations strategy by creating media materials beyond the press release. One of the Skogrand PR Solutions recommendations was to use bylined articles to increase media coverage. Additionally, the use of thought leadership is a growing trend for public relations, becoming an integral part…
By Aliki Vrohidis At the Minnesota PRSA event on January 21, high-energy author, national speaker and consultant Jill Swanson talked about the image one projects on the outside. Although we should focus on the skills we can bring to the workplace, 90 percent of first impressions are formed based on how we look and just 10 percent are…