A glimpse at the store of the future

  Everyone knows that retail needs to transform to survive — but what does the store of the future look like? At a recent Minnesota Interactive Marketing Association event at Rocket55, retail consultant Chris Walton described the store of the future as “one hell of a swingers party.” Walton explained his analogy by sharing who…

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MnSearch announces first female president

The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As president, Pettice will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community. With Huffington Post citing 2017 as “Year of Women” and on…

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What happened at the 2017 MnSearch Summit?

While this year’s Minnesota Search Engine Marketing Association (MnSearch) Summit didn’t feature Rand Fishkin, the nearly 400 attendees were treated to another outstanding keynote speaker with a Moz connection: Cyrus Shepard, founder of Fazillion. Shepard, the former director of audience development at Moz, wowed the crowd with his personal harrowing story of fighting giardia and…

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When to hold a press conference

  To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…

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Public relations case study: Johnson & Johnson Tylenol crisis

To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the 1982 Tylenol recall represents the epitome of crisis communications. At that time, Tylenol was a very important product to its manufacturer, Johnson & Johnson. Tylenol represented 33 percent of the company’s year-to-year profit growth and outsold the next four leading…

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